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P. Lhuillier Insurance Agency (PLIA), the Philippines' leading micro-insurance agency, marks its 10th year this May. Since its inception in 1999, PLIA has already insured eight million Filipinos and settled more than P10 million claims. It has also been awarded as the Best Micro-insurance Agency for two consecutive years.
In celebration of its 10th anniversary, PLIA is re-branding itself to Cebuana Lhuillier Insurance Solutions (CLIS). With its re-branding, CLIS aspires to contribute to nation-building by providing quality insurance protection to the Filipino masses at very affordable premiums.
"The change in brand name is rooted in our aim to strengthen P. Lhuillier brand association with Cebuana Lhuillier which also caters to the Filipino masses and further heighten the awareness on micro-insurance services," CLIS General Manager Jonathan Batangan said.
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