The Search for the Happiest Pinoy is open to all upstanding Filipino citizens currently residing in the Philippines age 13 years old above. To join, interested individuals must first choose from one (1) of the 10 categories below:

  1. Youth Category (Category Code: YOUTH)
    -13 to 21 years old only
  2. Senior Citizen Category (Category Code: SR)
    -60 years old above
  3. PWD (Persons with Disabilities) Category (Category Code: PWD)
    -Persons with permanent physical or mental impairment
  4. Manggagawang Pinoy Category (Category Code: MNGGW)
    -Individuals who render manual labor, including laborers, factory workers, PUV drivers, and househelpers
  5. Professional Category (Category Code: PRO)
    -Any licensed individual performing a highly specialized job (ex. doctors, lawyers, teachers, professors, nurses, etc)
  6. Lingkod Bayan Category (Category Code: LNGKD)
    -Public servants or individuals who work for the government, including soldiers and policemen
  7. OFW (Overseas Filipino Workers) Category (Category Code: OFW)
    -Filipinos who work abroad
  8. Entrepreneur Category (Category Code: ENTRP)
    -Individuals who run their own business
  9. Employee Category (Category Code: EMP)
    -Individuals who work in offices or those who hold administrative jobs, like call center agents, managers, office clerk, etc.
  10. LGBTQ Category (Category Code: LGBTQ)
    -Individuals who identify as members of the lesbian, gay, bisexual, transgender, and queer community

There are three (3) ways to access the Search for the Happiest Pinoy application form:

  1. SMS: Type Cebuana HP full name/birthdate(mm-dd-yyyy)/category code

    Globe/TM 09178782453
    Smart/Talk ‘N Text 09209582455
    Sun 09328428562

    An automated SMS notification will be sent to the user immediately upon receipt of required details.

  2. Website:

    Log on to and fill out the application form completely with your details.

  3. Cebuana Lhuillier Branch:

    Go to any Cebuana Lhuillier branch nationwide and ask for the application form. Fill out the form completely. Once filled out, submit the application form and attachments to the nearest branch or send through carrier to the following address:

    Cebuana Lhuillier IMCG Office-PR and Events Department
    12/F Pacific Star Bldg., Sen. G. Puyat Ave. cor. Makati Ave., Makati City, Metro Manila 1227

Participants will be asked to answer the following essay either online or through any Cebuana Lhuillier branch:

Tell us your life story. (The following questions must be addressed in the narration of your life story: How were you able to demonstrate your "Can Do!" attitude in life? What events in your life did you demonstrate your resilience and inner strength? How did you positively impact the lives of those around you? Give examples for each.) Attach/Upload photo and documents to support your entry.

Contestants will be held accountable to any issues that may arise with regard to the originality and authenticity of the entry. From this round, only 50 participants (or the top five representatives of each category) will advance to the semi-finals for screening. Entries will be accepted from May 22 to November 13, 2018 only.


The top 50 entries will be pooled and screened by a committee composed of PJ Lhuillier Group officers and managers from March 1-31, 2019 to determine the top 20 individuals who will advance to the final round. The top 20 semi-finalists will be forwarded to the Board of Judges who will select the top 10 finalists.


The top 10 finalists will each undergo a panel interview with the Board of Judges. After the interviews, the Board will select the Happiest Pinoy.


Proven ability to rise above life's challenges (30%)
Possesses a “Can Do!” attitude (35%)
Has a positive impact in the lives of others: family members, community, etc. (35%)


  • Happiest Pinoy Grand Winner – P1,000,000
  • Ten (10) Catergory Winners – P50,000 each

Tax on cash prizes will be shouldered by PJ Lhuillier Inc.


The winners will be announced in the Grand Finals next year.

Employees of PJ Lhuillier Group of Companies, Ad/Creatives Agency, PR, and Media Agencies, and their relatives up to the second degree of consanguinity or affinity are disqualified from joining this contest.

The decision of the Board of Judges and Selection Committee is final and is not subject to contestability.